Destination's convenient physical location off the 5 is already a huge plus. Whenever I need something for my bike, it's easy to get there and pick up what I need. The staff at Destination is warm, friendly and helpful. I haver never felt hounded or pressured to make a purchase, and even when I purchased a new motorcycle last year, it was a several months long process of consideration where the sales team was very patient and accommodating. I test rode several bikes till I decided on one, and here is where they shine, letting me take a demo model out, ride it for some time without putting pressure on me to bring it back quickly, or escorting me on a controlled route. There's nothing more off putting than going for a demo ride and having to slowly follow a group and Destination doesn't do this at all.